15.2 C
Bucharest
21 October 2019

Logo

matei.ioan

ROMANIAN PRESIDENCY OF THE COUNCIL OF THE EUROPEAN UNION - LOGO

Ioan Nicolae Dobrinescu, aged 15, a student of the “I.L. Caragiale” National College of Bucharest, enrolled in the 9th grade, won the competition for designing the official logo of the Romanian Presidency of the Council of the European Union. 

Ionică, as the close friends call him, has had a passion for drawing since he was five years old. His competitive spirit made him accept the challenge launched by his elder brother, Andrew, even in the last day reserved for registration in this competition; the latter had already started implementing his ideas together with two mates that he had brought in his team. The youngster confined himself for a few hours in his room, and he got out of there only after having already sketched the logo that was ranked first in the preferences of the panel of jurors, as well as in those of the public (3,000 out of the 10,000 votes cast for the 19 proposals included in the final selection). “I am happy to have been offered the opportunity to provide a small contribution to the image of Romania in such an important moment for the country”, the winner confessed, as he also felt that the prize awarded to him, the self-confidence acquired, as well as the fact that the concept he had designed would be displayed on all materials issued by the Romanian Presidency of the Council of the European Union, all of the above may bring him closer to achieving his personal goal, that of becoming a famous car designer.

The logo points out to an evolving, self-confident, dynamic European Union, which also remains attached to its core values. From the aesthetic perspective, the European Union was portrayed through the image of a wolf, an animal which is present in the mythology of most of the European cultures. Additionally, the drawing illustrates a European Union which states its commitment towards protection of biodiversity.

The proceedings for the selection of this logo was designed in order to stimulate participation of young people and the expression of their views on the future of the European Union by presenting, without any limitations, the image that they have on Romania in a European context. Moreover, when organizing this competition, Romanian authorities intended to convey a message of support for investments in education at European and national level, as well, underlining once more the fact that the Member States are able and they must do more in order to strengthen cooperation in this field. Actually, this participatory approach which democratizes the definition of the image and the concepts related to the Romanian Presidency of the Council of the European Union represents an example for the manner in which we wish to involve citizens in the exercise of this important mandate for Romania, as well as in the management of European affairs in the long run.

The concept designed by the young student of the “Ion Luca Caragiale” National College of Bucharest was improved through a harmonious integration of the European symbols in the graphic design, in order to provide a unified visual identity for the promotional campaign undertaken by Romania during the Presidency of the Council of the European Union.

The story of the logo (video created by the Romanian Public Television)

THE COMPETITION

The competition for designing the logo for the Romanian Presidency of the Council of the European Union was organized by the Ministry of National Education and the Ministry of Foreign Affairs, in order to decide the concept of the official logo for the Presidency of the Council of the European Union. The competition took place between 27 September and 3 November 2017 and was reserved exclusively to students enrolled in higher secondary education and in tertiary education, Bachelor level. The competition included two selection phases, as the 230 proposals were evaluated during the first stage by a specialised panel, which chose 19 finalists, and these were voted later by the general public on the Facebook page specially created for this purpose by the Ministry of National Education. The panel of jurors was made up from 19 personalities from the civil society, the academic world, artists, the advertising industry and mass media.