The story of the logo for Romania's Presidency of the Council of the European Union
15-years old Ioan Dobrinescu, a 9th-grader from the “Ion Luca Caragiale” National College of Bucharest won the contest for creating the official logo of Romania’s Presidency of the Council of the European Union.
Passionate about drawing ever since he was five, Ionică, as his close friends call him, created a logo that was ranked first both according to the jury’s, and the public’s preferences (3,000 of the total 10,000 votes drawn by the 19 finalists). “First, I would like to thank my older brother. He was the one to tell me about the competition. I saw him trying to make a drawing. This really made me do it. I locked myself in my room for several hours, working on the drawing. I want to thank my mother, who dedicated her entire energy to raising us. I know it’s not easy having us. But I love her and I respect her for what she does, all alone, for us. This logo was done from all my heart. For me, the European Union needs to be confident, strong. Yes, like a wolf. A wolf that, from what I have learned in History class, is present in all European cultures. It was still in school that I learned that Romania has the largest wolf population in Europe. I’m happy that we are protecting nature. And I believe that Europe needs to hear it. That is true. I am only a 9th grader. I’ve still got a lot to learn, but taking part in this competition was a real experience for me. There are those who simply criticize and have no faith in the young. But there are also good people, who support young people, who believed in me, regardless of the consequences. I am happy to have been offered the opportunity to have a small contribution to Romania’s image at a time that is so important for the country,” confessed Ioan Dobrinescu, who dreams of becoming a car designer.
The logo portrays a European Union that is mobile, confident, dynamic, but also attached to its core values. Aesthetically, the European Union was illustrated as a wolf, an animal present in the mythologies of most European cultures. Additionally, the drawing depicts a European Union which asserts its commitment to protecting biodiversity. The selection procedure for the logo was conceived so as to stimulate the participation of the youth and to allow them to express their opinions on the future of the European Union, by unrestrictedly presenting their image of Romania in the European context.
Moreover, by organising this competition, the Romanian authorities have meant to give a message of support for the investment in education, both on a national, and on a European level, stressing the importance of enhanced cooperation among Member States in this area of key importance for the future.
This participative formula, whereby the definition of the images and concepts concerning Romania’s Presidency of the Council of the European Union is democratized, is illustrative for the way we wish to involve citizens, both in exercising a mandate of key importance to Romania, and in managing European affairs in the long term.
The concept imagined by the young student of the „Ion Luca Caragiale“ National College of Bucharest was later improved by integrating, in a harmonious graphical manner, the European symbolism, in order to ensure a uniform visual identity of the promotion campaign that Romania shall carry out both in 2018, and while holding the Presidency of the Council of the European Union.
The contest for creating the logo of Romania’s Presidency of the Council of the European Union was organized by the Ministry of National Education and the Ministry of Foreign Affairs, aiming to select the concept of the official logo for the Presidency of the Council of the European Union. The competition, which took place between September 27 and November 3, 2017, was dedicated to high school and university undergraduate students. The competition had two selection stages, the 230 proposals being first evaluated by a specialised jury, which chose 19 finalists, which then received votes from the public on the special Facebook page, set up by the Ministry of National Education.
The competition jury consisted of 19 influential leaders from the civil society area, from the scientific and artistic environment, as well as from the advertising and media industry:
- Alina Bârgăoanu, dean of the Faculty of Communication and Public Relations, The National School of Political Science and Public Administration of Bucharest
- Rareş Bogdan, host of the show “Jocuri de putere” (Power Games), Realitatea TV
- Andrei Borţun, President “The Institute“
- Dan Cărbunaru, Director of “Calea Europeană” (European Path)
- Bogdan Chirieac, political analyst, senior editor of “DC News”
- Oana Cociaşu, President of the Romanian Advertising Council
- Mihai Coman, founder and dean of the Faculty of Journalism and Communication Sciences, the University of Bucharest
- Bogdan Deleanu, founding member “Europuls”
- Victor Dobre, Executive Manager, International Advertising Association
- Mircia Dumitrescu, illustrator, painter, and sculptor, corresponding member of the Romanian Academy, the department of Arts, Architecture and Audio-visual
- Bogdan Enoiu, General Manager McCann Erickson Bucharest
- Laura Frunzeti, Executive Director, the Romanian Advertising Council
- Dana Grecu, producer of the show “Adevăruri Ascunse” (Hidden Truths), Antena 3
- Sabina Iosub, producer of the show “Be EU”, Antena 3
- Bogdan Naumovici, Managing Partner “23 Communication Ideas”
- Anne Marie Obretin, Executive Manager, the Union of Advertising Agencies in Romania
- Gabriel Pătru, President of the Online Marketing and Advertising Industry Association in Romania
- Maria Predoiu, President of the International Advertising Association Romania
- Iuliana Rada, Program Director, The Civil Society Development Foundation, the RO 2019 Platform